Real Madrid President confirmed the five-year sponsorship deal with Emirates.
The deal, which was announced at a press conference at Madrid's Bernabeu stadium today, will see the Dubai-based airline become a "partner and official airline to the club."
Madrid president Florentino Perez said: "I'm especially pleased with this partnership between two global brands and leaders.
"I think that we are at the beginning of an intense relationship that will bring the club closer to the millions of fans that it has around the world."
Genoa have agreed a deal to sign French goalkeeper Sebastien Frey from Fiorentina, the player is subject to a medical.
The 31-year-old shot stopper has agreed a five-year contract with Genoa, and will join for an undisclosed fee.
"Sebastien Frey will be the new goalkeeper of The Griffin," said a statement on Genoa's website. "President Enrico Preziosi has reached an agreement with Fiorentina for the transfer of the French goalkeeper.
"The ratification of the deal will be completed next week after a medical.
"Frey was highly motivated to join the club and strongly wanted to be a member of The Griffin, agreeing to reduce his wages, in order to re-start his career with Genoa."
Genoa will be Frey's fifth Italian Serie A club after spells with Inter Milan, Verona, Parma and Fiorentina.
Bolton Wanderers have completed the signings of Chris Eagles and Tyrone Mears from Championship side Burnley.
Midfielder Eagles and defender Mears have both agreed three-year contracts withThe Trotters, which reunites them with Owen Coyle.
"Both Chris and Tyrone are top players and have shown that they have the ability to compete successfully at the highest level," said manager Owen Coyle.
"I have worked with them both before and know what they will bring to the club in terms of character and commitment and along with Nigel Reo-Coker, we have added real quality to the squad."
The Burnley pair become Coyle's third and fourth signings of the summer after the arrivals of Darren Pratley and Astonvilla midfielder Reo-Coker.
"I know that it is a good squad so the challenge for me will be to work hard and then look to contribute," said Eagles.
"I am an attacking midfielder and I will certainly be looking to chip in with some goals."
Mears added: "I'm really looking forward to working with a manager I've worked with before and playing in the Premier League.
"From the outside looking in, this has seemed like it is a club going in the right direction.
"It wasn't a difficult decision at all. I know exactly what the manager expects from his players and I'm more than ready for it."
Arsenal midfielder Abou Diaby has undergone an ankle surgery and will be out of action for up to 10 weeks, Gunners boss Arsene Wenger confirmed on Friday.
The France international was suffering from a joint problem towards the end of last season and it forced him out of the pre-season tour of Asia and the club's training camp in Germany.
Diaby is likely to be out of action until September, so he will miss the Barclays Premier League games against Newcastle, Liverpool and Manchester United, as well as the Champions League play-off.
"Abou had ankle surgery during the break," Wenger told Arsenal.com.
"Normally he should be back eight to 10 weeks after his surgery, which means the end of August."
Diaby's absence will come as a huge blow for Wenger, who is short of options in central midfield having allowed Denilson to leave for Sao Paulo on loan while doubt continues to surround the future of captain Cesc Fabregas, who remains a long-term target for European champions Barcelona.
